The Business Case for Ageing Research
15 November 2005
The Business Case for Ageing Research
Hosted by: Unilever R&D
Sponsored by: Unilever R&D and SPARC
Event organisers:
Dr Jonathan Powell, Unilever
Ms Kirsty Springall, SPARC Co-ordinator
Date: 15 November 2005
Venue:
Unilever R&D Colworth
Colworth House
Sharnbrook
Bedford
MK44 1LQ
"The demographic revolution offers challenges and opportunities for all of us and for business a changing customer base offers new markets." - Tony Blair P.M., foreword to Opportunity Age March 2005.
The recent House of Lords report on the Scientific Aspects of Ageing has highlighted many missed opportunities for the provision of goods and services to older people. The Business Case for Ageing Research brings together biological scientists, designers, economists and business people in a forum which will explore the opportunities and challenges that are opening up as a consequence of the demographic shift and the breakthroughs in research designed to help the UK meet the challenge.
This is a special workshop, one of a series organised by SPARC, to promote the value of scientific ageing-related research and opportunities for further research and especially to bring together researchers, practitioners and business people. The workshop has been designed to provide a broad representation of recent advances in approaches to improving the care of older people.
Unilever R&D has a considerable investment with basic through to applied research across many ageing-related fields including health care, consumer and life style products. It is very involved with the science community in UK, especially the biological research community, and is committed to encouraging a stronger science base in the UK. It has strong links with science policy makers and provides advisors to the Research Councils and other research fuding bodies. It is the first commercial research organisation to host a SPARC workshop.
SPARC (Strategic Promotion of Ageing Research Capacity) is a new initiative funded by EPSRC and BBSRC. A key activity is working in partnership with the users of research - intermediaries of all types in business, health and social services, charitable and other organisations as well as directly with older people and their carers.
In addition to organising workshops over the next three years SPARC will provide up to 30 pump-priming awards to newcomers to ageing research in the fields of design, engineering and biology.
The workshop will be of interest to a wide range of business and public sector policy makers, health and social care practitioners, industry, charitable and government bodies concerned with the needs of older people, as well as researchers and academics from engineering, biological, social science, medical and health care disciplines.
There is no charge for attendance just an enthusiasm and interest in extending the quality of life of older people through informed user-focused research and its application.
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